On Mar. 8, 2011, Toulouse-based turboprop aircraft manufacturer ATR delivered to Brazil’s airlines Azul Linhas Aéreas an ATR 72 painted pink, symbolizing the promotion of breast cancer awareness. Serialled PR-AZV, the aircraft, on its fuselage, promotes FEMAMA, a Brazilian non-profit organization dedicated to fighting the disease.
Pink, that is the characteristic colour of the city of Toulouse, the birthplace of both ATR and the center of excellence for cancer research, inspired the name of the aircraft: “La ville rose”, French for “The pink city”.
Pictures courtesy of ATR and Alenia Aeronautica
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